True Wealth Investor Pulse 2026
How affluent and high-net-worth investors view the future of the global economy and their investments.
How optimistic are Swiss investors about the future? Which global and national risks do they consider particularly relevant – for Switzerland and for their personal investments?
And how satisfied are they with their financial services provider?
To explore these questions, we conducted a survey in the spring of 2026 among more than 500 investors in German- and French-speaking Switzerland.
The results provide nuanced insights into the investment behavior of affluent and high-net-worth investors. Among other things, they show how confident investors with liquid investment assets of at least 200'000 Swiss francs are about the future, which risks are considered particularly significant, to what extent investment decisions are delegated, and how satisfied investors are with the current range of financial investment products.
Felix Niederer
CEO, True Wealth
Key findings
How confident are you that your personal financial investments will generate a positive return after inflation and taxes over the next 3 years?
Confidence in personal financial investments
Despite geopolitical uncertainty, Swiss investors view their investments optimistically: 59 percent are confident that their personal assets will gain real value over the next three years after accounting for inflation and taxes. These same individuals assess the global economic situation with significantly more caution – only 35 percent express confidence in that regard.
Do you see any of the following global factors as posing risks to Switzerland’s economic well-being or to your personal financial investments?
Global risks for Switzerland and personal financial investments
Wars and trade conflicts dominate risk perception: 73 percent of respondents view the spread of military conflicts as a threat to Switzerland’s economic well-being, while 66 percent cite the escalation of trade conflicts and tariffs. When asked about the greatest risk to their own investments, the order shifts slightly: Trade conflicts and tariffs (65 percent) narrowly push military conflicts (64 percent) into second place.
Do you see any of the following national factors as posing risks to Switzerland’s economic well-being or to your personal financial investments?
National risks for Switzerland and personal financial investments
At the national level, relations with the European Union rank first: 51 percent of respondents view a deterioration of these relations as a risk to the Swiss economy – and for their own financial investments, this issue remains the most frequently cited risk at 43 percent. When asked about the greatest national risk to their own assets, declining innovation in AI and technology rises from fourth to second place – and is thus considered a more pressing strategic concern than demographics or migration.
How satisfied are Swiss investors with their providers?
Costs are a concern – yet few switch providers.
About the report
The True Wealth Investor Pulse 2026 analyzes the sentiment and investment behavior of affluent and HNW investors in Switzerland. For this purpose, 508 people in German- and French-speaking Switzerland were surveyed. The survey took place between March 10 and 16, 2026.
YouGov Switzerland
Data collection was conducted in collaboration with YouGov. YouGov Switzerland AG (formerly Link Marketing Services AG), headquartered in Lucerne, is an internationally active Swiss market research company.
True Wealth
True Wealth was founded in 2013 by Oliver Herren, co-founder of Digitec Galaxus AG, and Felix Niederer, a physicist and portfolio manager. The online platform has consistently automated all processes of modern wealth management and offers its clients domiciled in Switzerland a cost-effective wealth management solution. The company manages customer assets of more than 3 billion Swiss francs, spread across over 45'000 customer relationships.
Why True Wealth?
- Over 3 billion Swiss francs in assets under management
- More than 45'000 investing clients
- Award-winning digital user experience
- Personalized customer service
- No minimum term; can be canceled at any time