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Strong growth at True Wealth

Press Release

Zurich, 17 August 2023

Swiss online wealth manager True Wealth has reached another milestone in its corporate history: 1 billion Swiss francs in client assets under management in its direct business.

True Wealth started 10 years ago to revolutionize digital wealth management. From the beginning, True Wealth's pioneers relied on fully automated processes, the innovative and transparent app solution, and they doggedly pursued one principle: the cost of wealth management should not get in the way of returns for clients.

This strategy is paying off: True Wealth is experiencing strong and consistent growth, reaching another milestone just 10 years after its founding: the online wealth manager reaches 1 billion in client assets under management in its direct business.

High customer confidence

«This is a great success for our company, of which the entire team at True Wealth is very proud,» says CEO Felix Niederer. «The success is all the more remarkable because growth at True Wealth has been consistently upward, even in the current stock market and exchange rate environment, which offers little tailwind."

The steady growth and the loyalty and satisfaction of clients show that True Wealth has earned a high level of trust as a digital wealth manager through consistent performance.

«The increase in assets under management is mainly due to high client trust, stable inflows of new money and the launch of our Pillar 3a app, which we can offer entirely without a management fee», CEO Felix Niederer continues.

ETF boom continues

Exchange-traded index funds, or ETFs, have been the central pillar of True Wealth's digital wealth management offering since the company was founded around ten years ago. «ETFs were then, and still are, the best tool to invest in a diversified and efficient way», adds co-founder Oliver Herren.

ETFs have made wealth management more accessible, liquid and cost-effective, he says. «We pass this advantage directly on to our clients. However, with over 10'000 exchange-traded index funds now available, making the right choice is becoming increasingly important – this is where professionals should step in. We understand this business and select the most efficient investment instruments in the interest of our clients», Niederer said.

True Wealth also announced that it intends to continue growing in the direct business. To this end, it is constantly investing in product innovations.

True Wealth manages over 1 billion Swiss francs for more than 17'000 clients in the area of discretionary wealth management and tied pension plans. The expansion into securities-based Pillar 3a, launched last October, has got off to a successful start and is already being used by over 4'000 clients.

About True Wealth

True Wealth was founded in 2013 by Oliver Herren, co-founder of Digitec and Galaxus, and Felix Niederer, physicist and portfolio manager. The online platform has consistently automated all processes of modern wealth management and offers clients domiciled in Switzerland a cost-effective wealth management solution from an investment amount of 8'500 Swiss francs.
The annual all-in management fee is 0.25-0.50%, depending on the investment amount. For securities-based pillar 3a, the management fee is 0.0%.

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Contact True Wealth for press and interview inquiries at
Press photos, logos and other documents are available for download at


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